Call tracking has been used by many companies for various purposes. Whether you are managing multiple marketing campaigns or you’re performing quality control over a sales team, tracking software can help grow your business. This web based application has streamlined the workflow of many business owners and have seen great results from their abilities to expand their marketing efforts and maximize their results. One reason many companies use a tracking system is for integration with their websites. Let us explore how call tracking can optimize your website projects and make you more money.

With a well designed website you want to make sure you get as much out of your marketing dollars as possible. Potential customers will be visiting your site on a daily basis, marketing call tracking you’ll want to give them a number to call you and what’s a better way of tracking your conversion ratios than by posting a call tracking number. You’ll never have to say “how did you hear about us” or “where did you find us” because your designated tracking numbers will tell you just that.

You’ll be able to track how many people are calling in on that site and if you really want to get down to even more detailed stats, you can assign two call tracking numbers and place one at the top and one at the bottom of your site. This will tell you where your clients are focusing their attention on your page, which brings insight as to how to optimize your website.

As your business begins to develop a strong online web presence, you will want to create more than just one single site to drive customers. Landing pages are another great way to drive clients to your website or call you directly. Well designed landing pages send a good amount of traffic to a site which leads higher conversion ratios. You can assign different call tracking numbers to each landing page and find out which one is doing better.

The great thing about this tracking technology is that you get detailed statistics about how your campaign efforts are performing. You’ll know how to allocate your marketing dollars for maximum results. Call tracking has been implemented from small business to large corporations and has streamlined their day to day operations. You’ll quickly begin noticing the many benefits of tracking software, which a regular 800 number from the phone company won’t give you.